Build a Competitive Marketing Process
Marketing planning | PR Media Relationship Management | PR Email | Marketing workflow and process optimization management | Marketing resources management | Marketing analytics
From marketing and PR strategy to efficient execution
Integrate all marketing and PR programs, campaigns, and activities in powerful and flexible planning and budgeting along business units, products, and accounts. Launch execution from marketing plan with a click.
Move from marketing strategy to execution with smart marketing plan
- Create any number of marketing plans for any period
- Create product, business unit, or client marketing plans
- Integrate all marketing in a master plan
- Set budgets for periods, programs, or campaigns
- Smart budgeting and costs management
- Integrate with marketing execution
- Drag and drop to change campaign periods
Easily create most complex campaign workflows
- Create new campaign workflows in minutes
- Manage existing campaign
- Drag and drop campaign elements
- Drag and drop project managers
- Estimate and simulate of key campaign parameters
- Integrate marketing workflows with Nippy Marketing Plan
Build advanced Media Relationship Management for sustainable media relations
- Advanced media database
- In-built and customized media tags
- Media type, media role, editorial topics
- Advanced segmentation
- Media response analysis
Engage media with beautiful personalized emails
- Feature-rich email creator
- Powerful recepients segmentation
- Personalized media outreach
- Attach or link to files
- Media deliverability analysis
Use the smart Marketing Day dashboard to guide you through execution
- Your daily marketing execution dashboard
- Campaigns, projects, and task in one unified view
- In-built smart algorithms tell you what when to execute
- Actual effort and completion rate information
Deploy the tools for tactical management of all marketing activities and resources
- GANTT
- Drag and drop Grid
- Calendar
- Control for resources
- Automatic aggregation of effort, completion rate, budgets, expenditure
Use marketing analytics to understand what drives best performance
- Marketing operations dashboard
- Marketing resources dashboard
- Marketing investment dashboard
- Marketing performance dashboard
- Media response analysis
Move from marketing strategy to execution with smart marketing plan
- NCreate any number of marketing plans for any period
- NCreate product, business unit, or client marketing plans
- NIntegrate all marketing in a master plan
- NSet budgets for periods, programs, or campaigns
- NSmart budgeting and costs management
- NIntegrate with marketing execution
- NDrag and drop to change campaign periods
Easily create most complex campaign workflows
- NCreate integrated campaigns in minutes
- NAutomate budget and costs management
- NSimulate marketing resource requirements
- NDrag and drop projects and managers
- NIntegrate marketing workflows with Nippy Marketing Plan
Build advanced Media Relationship Management for sustainable media relations
- NMedia Relationship Management system with unlimited media representatives
- NIn-built and customized media tags
- NSegment according to media type, media role, editorial topics
- NAdd brand affinity
- NRecord media response analysis for every media representative
Engage media with beautiful personalized emails
- NFeature-rich email creator
- NPowerful recepients segmentation
- NPersonalized media outreach
- NAttach or link to files
- NMedia deliverability analysis
Use the smart Marketing Day dashboard to guide you through execution
- NYour daily marketing execution dashboard
- NCampaigns, projects, and task in one unified view
- NIn-built smart algorithms tell you what when to execute
- NActual effort and completion rate information
Deploy the tools for tactical management of all marketing activities and resources
- NGANTT
- NDrag and drop Grid
- NCalendar
- NControl for resources
- NAutomatic aggregation of effort, completion rate, budgets, expenditure
Use marketing analytics to understand what drives best performance
- NMarketing operations dashboard
- NMarketing resources dashboard
- NMarketing investment dashboard
- NMarketing performance dashboard
- NMedia response analysis
Improve execution
Ensure quality and timely execution with built-in smart algorithms according to best marketing practices. Avoid process disruption with integrated marketing planning.
Boost efficiency
Do more with less through strategic and tactical management of campaigns and related activities. Plan, manage, and execute with constant visibility and control over capacity, budgets, and expenditure.
Empower teams
Ensure knowledge management through visibility along the marketing process. Have the marketing processes and communications programs saved for quick deployment by new team members.
Refine processes
Reveal the best performing marketing processes through proprietary metrics and identify areas for correction. Save the best workflows in the organization and redeploy them for constant improvement.
Strategy-plan-implementation
Integrate marketing strategy and implementation with Nippy Marketing Plan. Deploy any marketing budgeting strategy, orchestrate marketing campaigns for complementarity, and control for marketing investment and expenditure along marketing programs and periods.
Release your marketing creativity
Release your marketing creativity and ensure speed and quality of marketing execution through daily dashboard with built-in marketing process algorithms, off-the-shelf campaign and project workflows, marketing dashboards, and marketing management tools.
Reveal your best performance
Look at the future to match execution requirements with capacity. Evaluate your execution performance through dashboards on marketing operations, marketing resources, marketing investment, cost of operations, proprietary execution metrics, and team’s performance.