Build a Competitive PR and Marketing Process
Smart Marketing Plan
Plan for periods, products, business units, clients.
My Marketing Day
The smart marketing dashboard.
Media Relationship Management
The advanced media CRM, integrated with Email.
PR and Marketing Management
The tools to manage marketing activities and resources.
PR Email
The email for press releases, media events, interviews.
Smart Media Monitoring
Create media monitoring reports in minutes with the only media monitoring, integrated with MRM.
PR and Marketing Analytics
Media response, operations, investment, performance.
Integrated Marketing Plan
Smart Marketing Plan
Plan activities and control budgets and costs according to periods, products, business units, clients.
Media Relationship Management
Smart Media Relationship Management
The unique unlimited media CRM, integrated with email, analytics, and media monitoring. On-demand media contacts.
The PR Email Platform
The PR Email Platform
The PR email for beautiful and personalized press releases, media events, and interviews.
Integrated Media Monitoring
The Smart Media Monitoring
Powered by Google, interactive, integrated with MRM, in-built analysis, and ready for export.
PR and Marketing Management
Manage processes and resources
Create campaigns, projects, and tasks. Set goals and plan for budgets, costs, available resources, and teams with smart Dashboard, GRID, GANTT, Calendar, and Campaign Creator.
PR and Marketing Analytics
PR and Marketing Analytics
Your insights with dashboards on media response, marketing and PR operations, investment, quality of planning, and performance.
From marketing and PR strategy to efficient execution
Integrate all marketing and PR programs, campaigns, and activities in powerful and flexible planning and budgeting along business units, products, and accounts. Engage media and launch execution from marketing plan with a click.
From marketing strategy to execution with smart marketing plan
- Create any number of marketing plans for any period
- Create product, business unit, or clients marketing plans
- Budget for periods, programs, campaigns, projects
- Smart budgeting and costs management
- Integrate with execution
- Drag and drop campaign periods
Easily create most complex campaign workflows
- Create new campaign workflows in minutes
- Manage existing campaigns
- Drag and drop campaign elements
- Drag and drop project managers
- Estimate and simulate of key campaign parameters
- Integrate marketing workflows with Nippy Marketing Plan
Media Relationship Management for sustainable media relations
- Advanced unlimited media database
- In-built and customized media tags
- Media type, media role, editorial topics, brand affinity
- Advanced segmentation
- Media response analysis
Engage media with beautiful personalized emails
- Feature-rich email creator
- Powerful recepients segmentation
- Attach or link to files
- Media deliverability analysis
Use the smart Marketing Day dashboard to guide you through execution
- Your daily marketing execution dashboard
- Campaigns, projects, and task in one unified view
- In-built smart algorithms tell you what when to execute
- Actual effort and completion rate information
Deploy the tools for tactical management of all marketing activities and resources
- Campaigns, projects, tasks, checklists
- Dashboard, GANTT, Calendar
- Drag and drop Grid
- In-built algorithms to guide your execution
- Automatic aggregation of effort, completion rate, budgets, expenditure
The only media monitoring, integrated with the MRM
- Powered by Google
- Search according to different parameters within Nippy
- Ready for export report
- Automatic publication recording in your MRM
- Add media representatives from Media Monitoring
- Determine media tier, type, and tone of voice
- Built-in media response analysis
Use marketing analytics to understand what drives best performance
- Marketing operations dashboard
- Marketing resources dashboard
- Marketing investment dashboard
- Marketing performance dashboard
- Media response analysis
PR and Marketing planning
Strategy-plan-implementation
Align marketing strategy and implementation with Nippy Marketing Plan. Deploy any budgeting strategy, orchestrate campaigns for complementarity, and control for marketing investment and expenditure along marketing programs, campaigns, activities, and periods.
PR and Marketing management
Release your marketing creativity
Release your marketing creativity and ensure speed and quality of marketing execution and resources management through daily dashboard with built-in marketing process algorithms, off-the-shelf campaign and project workflows, and marketing management tools.
PR and Marketing analytics
Reveal your best performance
Look at the future to match execution requirements with capacity. Evaluate your execution performance through dashboards on marketing operations, marketing resources, marketing investment, cost of operations, proprietary execution metrics, and team's performance.