Why we built Nippy Marketer
We have been managing PR and marketing campaigns for decades and we never found the tool that would help us manage the demanding PR process in its completeness. When we started working on such tool for our business, we realized that this is a PR process platform, helpful to PR professionals and teams, regardless of the type of the organization or its complexity.
How to build organizational capabilities
We have always believed that great marketing outcomes result from a quality marketing production process. The better the quality of the PR process, the greater the chance to develop and implement best of breed campaigns.
And the PR process is much more than our daily tasks.
For us in Nippy Marketer competitive PR and marketing capabilities start with detailed planning, and always improving marketing processes, integrated within the organization and with external stakeholders.
The IMC Capability
Our research shows that for a competitive Integrated Marketing Communications Capability, the organizations need to build strong Marketing Planning, Knowledge and Learning Management, and Internal Marketing capabilities.
Then, the organizations need to underpin their capabilities with technological assets and cross-functional processes to achieve their integrated marketing communications objectives.
Why NippyMarketer.AI
Built by marketers for marketers
Nippy Marketer is built by marketers for marketers. We used our PR and marketing management experience and technological know-how to implement best practices in marketing management.
The single most important factor for high-quality marketing management is planning. Nippy Marketer is developed with the principle to eliminate ad-hoc work as much as possible and plan as much as possible.
Nippy Marketer is a smart platform with founded in best practices and experience built-in algorithms for quality of marketing management.
Nippy Marketer is engineered to improve the PR and marketing process' effectiveness and efficiency. We constantly develop functionalities that free your time for creative work.
Constant improvement of the marketing process is impossible without robust analytics. We have deployed analytics in every step of the process with dashboards on operations, resources, costs, media relations, and performance.
Nippy Marketer is a native cloud platform, engineered with the latest technologies. We have also have extensively integrated Nippy with Microsoft, and Google to integrate marketing management with your organizational productivity technologies.
And we will go beyond our smart algorithms with Nippy AI to further transform the marketing management process.
