The PR email platform
Engage media representatives with dedicated email and media relationship platform. Create media segments, design beautiful emails, and engage with personalization. Adapt media outreach according to media response.
Media Engagement
Feature-rich email creator
Create engaging and personalized emails - every recepient receives a beautiful and engaging email made for them.
Deploy intuitive and powerful recipient segmentation.
Integrate with your PR and marketing project management.
Control for email outreach outcomes from your email editor.
Media Engagement
Powerful recepients segmentation
Fully integrated with Nippy Media Relationship Management, choose media recepients according to media type, media roles, editorial topics, behavior, or brand affinity.
Easily manage recepients by removing or adding individual media representatives.
Easily resend and reengage media according to delivered and opened emails.
Save often used segments for quick reuse.
Media Engagement
Engage with most beautiful emails
Beautiful email design is important part of media engagement and email marketing.
Design great-looking emails with powerful features in the Nippy "what you see is what you get" editor or import designs from Canva or any other email editor with a click.
- Headings, block quotes, numbered lists, bullet lists, dividers
- Insert images, tables, audio, video
- Add links
- Insert emoticons
- Import HTML designs from your favorite email design tool
Media Engagement
Personalize media outreach
No more BCC mass emailing to media representatives. Powerful mail merge functionality allows you to add merge fields to your email and personalize media outreach.
Add Title, First name, Last name, Media name, and more dynamic fields to your email.
Media Engagement
Send from your professional or personal email
Authenticate your domain to send from generic Gmail or Outlook email accounts or your professional email account.
Even if you choose not to authenticate your domain, you can still send PR emails from NippyMarketer.AI.
Whatever email option you choose, you will receive responses in your mailbox to continue the conversation with the media representatives.
Media Engagement
Easiest media follow-up
Easily with a few clicks follow-up with media about press releases or press events.
With the advanced media segmentation, you can choose delivered, opened, confirmed or attended press release outreach, interview pitch, or press events invitations.
And you can imeediately see the selected media recipients and add or remove them individually.
Media Engagement
Email deliverability results
Automatic recording of sent, delivered, opened, and bounced emails.
Email campaign data is automatically allocated to media contacts, aggregated, and presented for press releases, interviews, and media events.
Click on email results cards and see the contacts that has opened, clicked, or has not received their emails.
Media Engagement
Integrated with PR workflows
The PR email moduile is deeply integrated with marketing and PR execution Manager.
- Set PR objectives against which to measure performance.
- Automatically record the actual time of work on the email outreach.
- Control for completion rate and task status.
- Create checklist for best practices media email outreach.
Media Engagement
Flexible email send
Send immediately or schedule sending for future date and time.
Media response analysis
With Nippy the PR professionals can analyze the whole media engagement journey and PR process to understand where to improve media outreach.
Is it the email subject, content, or quality of your media database...click on the data and you will see the journalists who have received, opened, or clicked on their emails.
Or the ones not employed by their media anymore.
And make corrective action.
