Media Relationship Management
Create a media database with unlimited number of media representatives. Create media and media representatives profiles for powerful segmentation and save segments for reuse. Engage media through robust outreach response analysis.
Media Relationship Management
Unlimited media database
With Nippy Media Management you can create unlimited number of media contacts to manage your media relations.
Build media and reporters profiles along media types, editorial topics, media roles, brand affinity and media response.
Easily change columns, sort, search and filter for quick access to media according to tens ot parameters.
Export media in PDF, Excel, or CSV.
Media Relationship Management
Rich media representatives profiles
Create unlimited number of media representatives and easily create profiles for each of them. Full integration between media and media contacts allows for easy and intuitive contacts management.
- Add contacts information
- Assign them to existing or create new media with automatic retrieval of the media type and editorial topics
- Personalize media representative profiles along department, media role, editorial topics
- Use built-in tags or easily create your own
- Add brand affinity profile
- Add outreach type and contact's or media's response
Media Relationship Management
Create media profiles
Create any number of media and enrich them with profiles according to media types.
Nippy Media Management comes with built-in media types, and you could customize with yours.
Media types and editorial topics are integrated with their media representatives. When you add a new media contact, their editorial topics become part of the media editorial topics.
Easily search, filter or sort according to media types or editorial topics.
Media Relationship Management
Manage press events
Send press event invitations and immediately receive and automatically assign to every media contact information on delivered, opened, spam, or bounced invitations.
Record press event attendance confirmations and easily follow-up on the basis of invitations deliverability.
Analyze invited and attended data.
Media Relationship Management
Media response analysis
Always adapt your media relations outreach strategy according to the media representatives' brand affinity and outreach response.
Determine the outreach type - press release, interview pitch, or press event.
Automatically record deliverability and open rates. Tag publications, conducted interviews, accepted and attended event invitations.
Nippy Media Response Analysis, available under every contact will provide you with insights on the quality of the relationship with the media contact.
Media Relationship Management
Determine media brand affinity
Media's brand affinity allows you develop media relations strategies and to adapt types of media outreach, as well as message according to the media representative's affinity to your brand.
For every media contact, you can determine their Positive, Neutral, or Negative brand affinity.
Media Relationship Management
Create and save media segments
Segment your media contacts with powerful filter along all available parameters. Develop media relations strategies according to media roles, media type, or geographical location.
Create media lists according to brands, topics, or clients. Load with a lick for email engagement.
Develop relevant media outreach through contacts tagging and segmentation according to editorial topics.
Nippy has tens of built-in editorial topics, but you can always add more that reflect your business, brand, and media relations approach.
Export your media groups in Excel, CSV, or PDF formats.
Media Relationship Management
Import Your media
Import your existing media database in Nippy Media Relationship Management.
Check the example file about the proper structure and upload in .csv or Excel format.
Media Relationship Management
Ready-to-use media
Don't spend precious time building media lists from scratch. Focus on PR strategies and programs.
Contact us if you need media list for a particular region.
Ready-to-use media lists with email contacts, editorial topics, and media type directly in your Nippy MRM.