The integrated marketing planning
Translate your marketing strategy in high quality marketing implementation with the smart Nippy Marketing Plan. Manage marketing tactics for complementarity while controlling for investment and costs. Seamlessly start execution from the marketing plan.
PR and Marketing Planning
From marketing strategy to marketing plan
Nippy Marketing Plan is the tool to easily translate your marketing strategy in an actionable marketing plan with activities and budget.
Create any number of marketing plans for specific periods, business units, products, or clients.
Develop marketing programs to group marketing activities according to the marketing mix as defined in your strategy.
Then, create and budget any number of campaigns under each program for marketing execution.
PR and Marketing Planning
Marketing strategy - marketing plan - marketing implementation
You can easily create new campaign ideas or add with a click existing, drafts, or template campaigns to the marketing plan.
Then assign the campaigns to the campaign managers for them to continue with budgeting, campaign management and execution.
Nippy Marketing Plan is a fully integrated with marketing execution management. The moment you approve your plan, with one click all campaigns and related activities are launched in your team's workflows.
PR and Marketing Planning
Flexible, powerful, and smart financial planning
With Nippy Marketing Plan you can deploy most appropriate for the organization marketing planning approach - top-down or bottom-up - by engaging your team members to collaborate in the marketing planning process.
- Determine total marketing budget for annual planning or specific period
- Allocate budget as percentage or amount along marketing programs, campaigns, and projects
- Control budget utilization along total budget, programs, campaigns, projects, and periods
- Aggregate and automate budget and costs management from projects to campaigns and programs
- Smart alerts will notify you for budget misalignment and budget utilization
PR and Marketing Planning
Marketing costs management
Control for costs and budget utilization. All marketing costs from the smallest project are automatically aggregated in the Marketing Plan.
Smart features will notify you for reaching and surpassing budget thresholds for the whole plan, programs, campaigns, and projects.
PR and Marketing Planning
Orchestrate integrated marketing
Nippy Marketer Plan is more than a budgeting tool. With Nippy Marketing Plan you can visualize the campaign periods along quarters, months, and weeks and through simple drag and drop manage them for effectiveness and complementarity of the marketing mix elements.
The complete integration with Nippy Manager allows all projects and related workflows to be automatically updated when you orchestrate your marketing campaigns.
Changing the period of a campaign in Nippy Marketing Plan automatically updates the periods of all projects and tasks under this campaign in Nippy.
PR and Marketing Planning
Marketing plan for any organizational structure
Build marketing plans for business units or products. If you consult in marketing, develop account plans for any number of clients and brands.
Integrate product and program plans in an organizational master marketing plan.
PR and Marketing Planning
Integrated with execution
All items in the marketing plan are campaigns and projects, integrated with Nippy Marketing Manager.
Add any campaign with a click to a marketing plan.
Approving the plan launches all activities in the team's workflows in Nippy Marketing Day dashboard. All ready for execution.
PR and Marketing Planning
The killer Marketing Plan functionality
Can you imagine if you could reuse all marketing resources and activities for another period with just a click?
You can do that only within Nippy Marketing Plan. Click Duplicate, choose another period and name and that's it - all campaigns, project, and activities will be adapted to the new period.
With a click you can reuse all marketing for the next year!
PR and Marketing Planning
Master Marketing Plan
In NippyMarketer.AI you can create any number of plans for different periods, business units, products, or clients.
And with a few clicks you can easily integrate your marketing plans in a single Master Marketing Plan.
Add any number of whole plans, programs, or separate campaigns in the Nippy Master Marketing Plan.
PR and Marketing Planning
Marketing investment analytics
Nippy Marketer provides multiple tools to analyze and control marketing budgets and costs in real time.
In Nippy Marketing Plan you can control in real time your budget allocation according to time periods and programs.
In Nippy Marketing Manager you can control your budgets and costs for every campaign and project.
And marketing investment dashboard in Nippy Analytics will help you understand where to immprove the quality of financial planning.