Complete view of your PR and marketing operations
Uncover insights along marketing operations, investment, spend, resources, and performance. Have visibility in future activities for better resource planning, identify the best processes, and control for financial and capacity resources through analytics along operations, resources, and marketing performance.
PR and Marketing Analytics
Marketing operations analytics
Ensure high quality marketing implementation and operations management through understanding of the current status of marketing execution and a view of the future marketing activities.
Understand the status of your marketing operations and future operational requirements for each team member and the marketing function along business units, products, campaigns, projects, and daily responsibilities.
PR and Marketing Analytics
Marketing resources analytics
Understand resources requirements for all marketing activities and match them with available capacity for high quality marketing execution and management.
Improve marketing performance with detailed view on the marketing team's resource utilization rate.
Reveal resources requirements for business units, clients, products, and marketing campaigns.
PR and Marketing Analytics
Marketing investment analytics
Control for the direction of marketing investment and cost of operations according to goals, programs, campaigns, business units, or clients.
Understand the level of operations costs as part of your total marketing investment.
PR and Marketing Analytics
Operational efficiency analytics
Nippy is built with the objective for constant improvement of marketing operations and processes.
We have developed proprietary metrics to identify best performing and execution of campaigns and projects, considering the specifics of the marketing process.
Identify best execution and reuse processes for marketing performance improvement.
PR and Marketing Analytics
Marketing planning effectiveness
Improve the quality of the planning process with insights on the relationship between planned and actual effort, marketing budgets and costs.
PR and Marketing Analytics
Financial performance analytics
Have a complete view on the financial performance - from the whole organization to the smallest project.
Revenue, costs, profits, and even margins.
Profitability levels, costs, budget utilization, ane more for accounts, clients, products, programs, campaigns, and projects.
All the financial data you need to understand where you make money and where you lose from your PR and marketing operations.
PR and Marketing Analytics
Return on marketing
Understand the drivers of MROI along clients, campaigns, projects, and team members.
Control for revenue and profit per client. campaign, or project. And automatically calculate the profit margins.
Determine how team members contribute to the revenue and profits of their activities.
