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Media + AI MRM

Ready-to-use media lists in AI-powered media CRM.

PR Email

Personalized press releases, interview pitches, and media events invitations.

AI Media Monitoring

Smart media monitoring, reporting, and alerts.

PR Analytics

The complete PR process analytics from industry to performance analysis.

Nippy AI

AI PR agents, Nippy AI Sentiment, AI key topics analysis, MRM AI Search.

Event Manager

Budget, plan, and manage any type of event.

Online Content Creator

Design, publish and share beautiful online content and forms.

Social Media

Manage social media for any number of brands.

PR and Marketing Management

Plan, Dashboard, Campaign Creator, GANTT, Calendar, Grid.

PR and Marketing Analytics

Marketing operations, investment, and performance.

Nippy marketer media relationship management module
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Internal teams

All the tools and media to execute integrated PR.

PR Agencies

Deliver more campaigns with less resources.

Nippy PR marketing professionals analyze PR performance 20261002

Numerous new Media Monitoring functionalities and improvements

This week – numerous new functionalities, features, and improvements of UX in Media Monitoring, GANTT, Grid, Email and PR analytics.

Nippy Media Monitoring

Numerous new functionalities in Nippy Media Monitoring for users to save media monitoring reports, conduct multiple searches in Google and News.Google.com and add the resulting publications to an existing media monitoring reports:

  • Automatically select Media Tier and Media Type for existing in the MRM media.
  • Added functionality to add Google Search results with switches between News.Google.com and Google search.
  • Added Google News and Google Search trends data to Media Monitoring.
  • Added Google Search trends chart.
  • Added Share of Voice chart with switch between percentage on the trends chart when Share of Voice is ON.
  • Implemented saving monitoring publications with "Add to monitoring” to add separate publications to saved Media Response Analytics Report.
  • Added drawer with list of the saved in the media monitoring report publications.
  • Added media response analytics for the publications in the media monitoring report.
  • Optimize media monitoring performance.

     

    Email analytics

    • Added countries analytics chart in the dashboard.
    • Added functionality for clicking on the cards with email analytics and showing the contacts with this behavior.
    • Adapted Email analysis dashboard for smaller screen size.
    • On card click, the user is redirected to a filtered Media Contacts page. It shows contacts where this email (from the analysis) appeared in tabs associated with the card’s tag.
    • Added "back to dashboard" button in My Media when user has been redirected from Email analytics.
    • Added published to email analytics.
      Nippy PR marketer email media response analysis 20260720

      GANTT and Grid

      In Gantt and Grid completed tasks are now visible when filtered according to an Active project. Previously, when selecting active projects, showed only active tasks.

      MRM and Email analytics

      Added Spam filter for contacts in MRM. Now, you can filter media contacts if they have added emails to their spam folder.

      Numerous UI and UX improvements

      • Added currency format in finance charts.
      • Improved charts behavior in the Planning Effectiveness Finance/Effort when user expands/collapses the sidebar.
      • Replaced the representative icon in the menu item Client/Business unit.
      • Removed Clients/Products/Business units from the grid in the My marketing Investments dashboard for users with Process subscription.
      • Disabled Save/Update/Launch buttons if a task in a project form has empty name. Disabled Save buttons when no project is selected for an Email task.
      • Added hover message on disabled Launch/Save buttons when no project is selected for an Email task.
      • Changed button color in the Emails column menu.
      20260331 Nippy Media relationship management MRM

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