The complete PR process analytics
The data and tools you need for the end-to-end Media Relationship Management analytics. From industry and media understanding through media outreach to performance outcomes.
Industry & Competitors
Input to media relations strategy and messaging.
Media & Journalists
Input to media relations plan, objectives, and KPIs.
Media Outreach
To determine the performance of media outreach execution.
Media Response
The results of the media relations programs.
PR Performance
How good is our PR function and do we cultivate positive media relations.
PR analytics
Industry and brand analysis
Develop PR strategy, messaging and plan based on sound analysis.
Deploy AI for industry trends and news, and brand comparison and analysis.
Gain insights on brands reach, sentiment, share of voice in news and search.
Understand brands share of voice according to keywords and topics.
PR analytics
Media and journalists analytics
Understand who how to target with data on journalists publications, AI Key Topics analysis, ferquency of publications, data on the media.
- Media profiles
- Media tier
- Media type
- AI Key Topics
PR analytics
Media outreach analytics
For every media outreach:
- Deliverability rate
- Open rate
- Click rate
- Soft bounces
- Hard bounces
- Spam rate
- Unsubscription rate
Click on data to see the media contacts behind the engagement.
PR analytics
Media Response Analysis
Create dashboard on media response for every keyword, brand, media outreach.
- Number of publications
- Media tier
- Tone of voice
- Editorial topics
- Media type
PR analytics
PR Performance analysis
For every business unit, brand, or client - understand how the PR team executes and capture trends of PR outcomes.
- Pitches made
- Pitches delivered
- Published/Not published
- Most published press releases
- Most popular editorial topics
- Most published accordin to media type
- Journalists with most publications
- Most published creators in your team
PR analytics
Brand share of voice
Understand if the PR work has had an impact on brand share of voice in news and web search.
Compare brans in time according to stakeholders interest in news publications and Google Search.
Complete PR Analytics
It is the only PR analytics for the complete PR process.
Analyze competitors and industry to develop PR strategy and messaging.
Control for execution of media outreach.
Understand not only the outcome of your PR efforts, but also how the team performs.
