Marketing resources management
Ensure quality of execution, efficiency, and a competitive marketing function through strategic and tactical management of capacity, human and financial resources.
Plan according to the marketing team's capacity
Set the required effort for every activity. Then, control through easy-to-use recording of tasks' actual time for execution. And Nippy will automatically calculate planned and actual effort for projects and campaigns.
Have visibility in the future about your team's utilization rate, available manhours, and required effort and deploy campaign simulation for estimates of the required financial and human resources.
Smart budgeting
NippyMarketer.AI comes with integrated financial control from the the smallest project to the overall marketing budget. Budget along business units, products, marketing programs, campaigns, and projects. Set budgets for clients or internal planning.
Use smart budgeting to facilitate different planning strategies. Set manually or automatically aggregate budgets from the simplest project to a complete marketing plan.
Smart indicators will notify you about budgets misalignment and utilization.
Marketing costs management
Integrate costs management along projects and campaigns. Control for level of spend on company, business unit or product level.
Manage marketing spend for marketing plans, programs, campaigns and projects. You just need to record your projects costs and Nippy will automatically aggregate the data.
And, Nippy smart algorithms will alert you about overspending and budget utilization rate for marketing plans, programs, and campaigns.
Build your marketing team
Build your marketing team along departments, responsibilities, and skills. Set billable rate and costs per hour. Add unlimited number of team members and relevant internal and external stakeholders.
You can easily assign team members to processes and collaborate with them through built-in or your favorite Microsoft and Google collaboration tools.
Just pick your team member, project, or campaign and click collaborate.
Create a common database of clients and partners
Marketing management is collaborative cross-functional process with many internal and external stakeholders.
In Nippy you can build a common organizational database of all clients, partners, and any important stakeholders. And you can integrate it with Microsoft People and Google Contacts.
And through your favorite collaboration tools you can easily communicate with them. Soon coming to Nippy - built-in video and voice communications.
Marketing resources analytics
Be on top of marketing team's capacity, budgets, and expenditure through tactical and strategic analysis with Marketing resources, Marketing investment, Planning effectiveness, and Operational efficiency dashboards.
