Nippy product development in Email, MRM, PR analytics
Blog categories
Here are the latest enhancements of your NippyMarketer.AI in Email, Media Relationship Management, analytics and many UI and user experience improvements.
Media Response Analytics within Media Monitoring
Added Media monitoring analysis within Media Monitoring. Now, the user can immediately see the outcomes of their PR within the resulting media monitoring with data on number of media publications, number of publications according to media significance, number of publications according to the tone of voice, the publications according to editorial topics and media type.
Email analytics
- Added soft and hard bounce distinction for emails.
- Implemented analysis dashboards for every email campaign with metrics on published, sent, delivered, spam, soft and hard bounces, media tier, editorial topics, tone of voice, and media type.
Media Relationship Management MRM
Enhanced the MRM and Email recipients filter and added filtering for spam emails.
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