Marketing investment analytics
Marketing Investment Dashboard reveals information on how marketing investment are made along programs and goals and how marketing operations costs are related to the marketing investments.
In this article you will learn about:
- Marketing investment
- Cost of operations
Marketing investment
Marketing investment is the sum of total costs made for a specific period. In Nippy these are shown in total, for a specific period, and according to programs and goals.
Cost of operations
Cost of Operations is is the sum of the work costs for all team members. A team member's work costs are calculated as the multiple of actual effort in hours and the cost per hour.
CO=∑i=1;n (TMi*CHi)
Where CO is cost of operations, TM is team members, CH is cost per hour for this team member.
For example, if a task required actual effort of 4 hours to complete and the cost per hour set in settings for this team member is €50 , theirs CO=4*50=200