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Media Relationship Management

Unlimited media contacts with advanced segmentation.

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PR Email

Personalized press releases, interview pitches, and media events invitations.

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Media Monitoring

Smart media monitoring and reporting.

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Media Response Analysis

The PR analytics to educate your next strategy.

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Nippy AI

The AI PR agents for press release and email creation, events, and analysis.

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Smart Marketing Plan

Budgets and costs for brands, business units, clients, periods.

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Marketing Dashboard

The guide in your daily marketing responsibilities.

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Tactical PR and Marketing Management

Dashboard, Campaign Creator, Simulator, GANTT, Calendar, Grid.

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PR and Marketing Analytics

Marketing operations, investment, and performance.

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Capacity resources dashboard in Nippy

Nippy Capacity Resources dashboard provides insights on capacity utilization for you and your team. At anytime you could see in the future the required and available resources. Nippy Resources dashboard facilitates your operations planning to ensure planned marketing activities are aligned with available resources.

In this article you will learn about:

  • My Utilization Rate
  • My Team Utilization Rate
  • Utilization rate calendar

 

My Resources

The My resources semi-pie on the left shows the available capacity in number of hours and % of all capacity.

PUR%=PBH/PAH*100

Where Personal Utilization Rate (PUR) is the % of Personal Booked Hours (PBH) of the Personal Available Hours (PAH).

PBH are the sum of all booked capacity in hours for the specified period.

PAH=∑i=1;n (Personal gross hours per day - 1 - 20%)i

Where PAH equals the sum of the gross hours for the specified period minus one hour per day minus 20%. Work time in hours per day is discounted with 20% for ad-hoc activities and closer to the reality estimation of available resources. You can specify your gross hours per day in your settings.

The My utilization rate line chart on the right shows the personal utilization rate. If the utilization rate is below 100%, there is room for utilizaing resources and if higher than 100%, it means that there is lack of capacity.

The semi pie chart on the left shows the available resources after deducting the booked resources for the specified period.

    Nippy my resources dashboard 20250206

    Team resources

    The My team resources semi-pie on the left shows the available capacity in number of hours and % of all capacity.

    TUR%=TBH/TAH*100

    Where Team Utilization Rate (TUR) is the % of Team Booked Hours (TBH) of the Team Available Hours (PAH).

    TBH is the sum of all booked capacity for active activities for the team in hours for the specified period. TAH calculated as the sum of the PAH for each team member per day for the specified period as different team members can have different gross hours per day.

    The My team utilization rate line chart on the right shows the utilization rate for the whole marketing team. If the utilization rate is below 100%, there is room for utilizaing resources and if higher than 100%, it means that there is lack of capacity.

    Nippy my team utilization rate dashboard 20250206 1

    Utilization rate calendar

    Utilization calendar shows the capacity utilization rates in % for the active activities of the whole team and for each team member. You can choose any period or date in the future to ensure that there is snough execution capacity.

    Nippy capacity resources calendar 20250206 1