How media response metrics are calculated in Nippy PR

With Nippy you can automatically extract data and calculate the outreach response metrics for every media representative and media outreach type - press release, interview pitch, and press event.

In this article you will learn how media outreach metrics are calculated and how you can manage media response in medida profiles.

Nippy Emails are fully integrated with Nippy work management. To start with an email, you create an email task. When creating the email campaign, you must determine if it is a press release, interview, media event, or any combination of the above.

1. Go to the main menu My emails.
2. When in the email management module, click on Create email
3. Fill-in the required information in the email task form. Email name, responsible, and project are required fields. Nippy tasks must be part of a project. More on how to create projects here.
4. In the Email type tag selector, choose any combination of tags to determine the email's purpose - a press release outreach, an interview pitch, or press event invitation.
5. Click Design email. This will lead you to the email creator page while Nippy launches the task and starts automatically to record the actual time worked on this email. If you choose Save, the task and its email will be saved as a draft. Both can be launched - the task from Drafts in Grid or GANTT; Email from the email management module. If you choose Launch, the task will be launched to active (will appear in your Marketing Day dashboards), but because you don't work on the email, actual time of work will not be recorded.

There are five press release outreach metrics:

Received:

• Total number delivered emails (automatic)
• % ot total sent emails

Read:

• Total number opened emails (automatic)
• % of delivered emails

Published:

• Total number (set manually)
• % of delivered emails

Media published (this is a press releases, sent to a media representative, but it was not published by the pitched reporter, but by another reporter or by the media):

• Total number (set manually)
• % of delivered emails

Not published:

• Total number (set manually)
• % of delivered emails

There are four interviews outreach metrics:

Pitch:

• Total number delivered emails (automatic)
• % ot total sent emails

Interviews (conducted interviews):

• Total number of conducted interviews (set manually)
• % of number of interview pitches

Published:

• Total number (set manually)
• % of the number of conducted interviews

Media published (this is a press releases, sent to a media representative, but it was not published by the pitched reporter, but by another reporter or by the media):

• Total number (set manually)
• % of the number of conducted interviews

There are three press events outreach metrics:

Invited:

• Total number delivered emails (automatic)
• % ot total sent emails

Confirmed:

• Total number of confirmed attendance (set manually)
• % of number of ivited

Attended:

• Total number (set manually)
• % of the number of invited

1. Go to the Media database, open the media representative profile by clicking Edit next to their name.

2. Go to Press releases, Interviews, or Press events tab.

3. Add a new or choose from available press releases, interview, or event (when a user has added a PR activity name, it will appear for all users, part of the tenant).

4. Choose the corresponding tag from the Status field on the right.

5. Click Save.