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Media Relationship Management

Unlimited media contacts with advanced segmentation.

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PR Email

Personalized press releases, interview pitches, and media events invitations.

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Media Monitoring

Smart media monitoring and reporting.

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Media Response Analysis

The PR analytics to educate your next strategy.

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Nippy AI

The AI PR agents for press release and email creation, events, and analysis.

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Smart Marketing Plan

Budgets and costs for brands, business units, clients, periods.

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Marketing Dashboard

The guide in your daily marketing responsibilities.

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Tactical PR and Marketing Management

Dashboard, Campaign Creator, Simulator, GANTT, Calendar, Grid.

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PR and Marketing Analytics

Marketing operations, investment, and performance.

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Try All Features Free

New in Nippy – Planning Effectiveness analytics, Campaign Creator, Templates, Smart Algorithms, Performance

This week we made numerous improvements and implemented new functionalitites in Campaign Creator, GRID, Planning Effectiveness analytics and more.

Campaign Creator

Redesigned Campaign Creator and improved user experience:

  • Updated UI of the sidebar and main canvas in creator.
  • Added two groups Campaign elements (Completed projects list), Project templates group (List with project templates).
  • Updated remove project behavior: it no longer deletes the project, it just unassigns it from the campaign.
  • When a loaded campaign contains completed projects, they are marked with an icon, and the edit/remove icons are hidden. Completed projects cannot be modified.
  • When a user adds a completed project to a campaign, a draft version of the project is shown. If the user removes this project, it becomes visible again in the sidebar. 

 

GRID

  • Improved task ordering in the GRID. Now all drag and drops of tasks consistently changes the tasks order in all Nippy and Project forms.

  • Added new colored tags in status column in grid (active, in progress, paused, draft, completed).

Nippy Templates

  • Improvement when adding a campaign template without project or program to Marketing plan. Now Nippy assigns templates automatically to Others program.
  • Fixed workflow when previously adding a campaign template to a plan created active campaign. Now adding a campaign template to a marketing plan creates a draft of the campaign.
  • Improved campaign template creation. Previously, the completed projects and tasks were marked completed and active. Now, they are not marked with status.
  • Fixed bug when creating a campaign template not copying the checklist items in tasks.
  • Fixed task template update bug, where when user updates a Campaign template, they see error.

Nippy Smart Algorithms

Updated the Ongoing project algorithms with more sophisticated behavior. More on how Nippy Smart Algorithms work here.

Planning effectiveness analytics

  • Split Planning effectiveness dashboard in two separate dashboards - Planning Effectiveness Finance and Planning Effectiveness Effort.
  • Added additional metrics and charts with data on top 10 budget vs. actual costs and planned vs, actual effort for campaigns and projects in Planning Effectiveness Finance and Effort dashboards.
  • Added drag and drop grid analysis table in the Planning Effectiveness Effort dashboard.Fixed bug with select Campaign/Project in Planning effectiveness budget spline.

Performance improvements

  • Improved speed and performance for My emails page.
  • Improved speed and performance for Plan view page.
  • Improved speed and performance for My media outreach page.

Multiple UI and user experience improvements.

20260331 Nippy Media relationship management MRM

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