How to do online media monitoring with Nippy PR

How to execute media monitoring in Nippy

1. Go to Media Monitoring in the sidebar menu
2. Type search keyword in the search bar
3. Select New.Google or Google Search (News.Google extracts clippings from New.Google. These are limited to 100 clippings. Google Search extracts clippings from the News tab of Google Search. It not limited to number of clippings. Every additional page is one credit from your Media Monitoring allowance. For example, if you use News.Google and then 3 pages of Google Search, you will use 4 credits of your media monitoring.)
4. Choose country, time period or language
5. Press ENTER

Save media monitoring reports

With Nippy you can save media monitoring reports for further management. Saving reports allows you to add clippings from additional searches or remove irrelevant clippings.

1. Edit the report title
2. Select Save all or Save selected from the Save current report button on the right of the report title.

To save only selected publications, first add the clipping you want to save to Add to the selected report in the top right corner of every clipping.

To open and manage a saved media monitoring report, select the repost from Saved monintoring reports.

You can manage the saved report by removing or adding clippings, save changes, or export it.

Export media monitoring reports

With Nippy you can export complete reports or selected publications in PDF or Word.

Go to Export opposite the Avalable publications heading and select PDF/Word Export all or Export selected publications

To export selected publications, go to Add to selected report and select the Add to monitoring checkbox.

Add publications to media response analysis

Nippy Media Monitoring comes with in-built MRA. It includes charts on:

• Number of publications
• Media tier (Tier 1, Tier 2, Tier 3)
• Tone of voice (Positive, Neutral, Negative)
• Editorial topics
• Media type (National, Local, Specialized),

To access the analytics, expand the field below the media monitoring report heading.

1. To see relevant data, add publications to the media monitoring report. Go to Add to selected report and select the Add to monitoring checkbox.
2. If you have the author and the media in your database, Editorial topics and Media type will be automatically extracted. For every selected publication, select the Tier, Tone, and Media type.

You can manage this for new and saved reports. Adding a publication to a media monitoring report will add its data to the author and the MRA for your PR efforts in Nippy.

Determine brands share of voice

With Nippy Media Monitoring you can access Google to compare brands or search terms according to news volume and Google Search queries.

Google Web Search

Google Web Search Interest Over time shows the relative Google Seach interest for the search term. Search interest over a specific time period is displayed on a relative scale from 0 to 100, where 100 signifies the peak interest for the time period of the chart. A value of 50 indicates half the popularity of the peak, and 0 suggests insufficient data.

To understand the level of interest between brands or search terms in Google:

1. Select Google Search and Compare brands & Search Terms.
2. Select region and period
3. Enter the search terms in the search box, separated by comas
4. Hit Enter

How to extract media contacts from Nippy Media Monitoring

1. Go to Media Monitoring in the sidebar menu.
2. Type search keyword in the search bar.
3. Choose country, time period or language.
4. Press ENTER.
5. In the cards with author data, next to their name you will see a notification if they are in your MRM or not.
6. If not, the ADD AUTHOR button will appear next to their name. Click the ADD AUTHOR button. This will open the contact form with already populated available data on this contact.
7. Edit the contact form and click SAVE.